Born PRINCE MOSES TEMITAYO FOLORUNSHO SAMUEL (OLOKO) .a.ka LOCO or Loco de la Cruz;  in Ilaje Ese Odo Local Government Area in present day Ondo State Nigeria;  is a Nigerian record Producer, Singer and Dancehall aficionado.

He began doing music ever before he could walk, and coming from a profound music background- (yes his father was an instrumentalist and singer in Church); he started producing and writing his own songs; hear him:

…I inherited music from my late father who was an instrumentalist and a singer in church …before now I have been in school trying to get educated…”